Then one frosty evening when the stars were sparkling in the night sky and snowflakes were dancing past the windows, a little boy and his daddy came into the store.

     "Hey look at this," said the daddy when he noticed Wolstencroft's name tag. "This teddy bear has the same name as you! Only you're called Sten for short and he's called Woolly."

     "What?" The boy called out in surprise. "I didn't think anyone else in the whole great big world was called Wolstencroft."

     And just like Wolstencroft the bear, he was beginning to hate his name.

     "Why don't you two get to know each other?" the daddy suggested as he lifted Wolstencroft down from the shelf.

     And the little boy wrapped his arms around his namesake, which means someone who has the same name as yourself, and stroked his soft fur. And they both loved each other from that moment on.

     "I love him daddy, can I have him for Christmas?" he asked hopefully. And when his daddy said yes, danced around the store with Wolstencroft, almost colliding with other shoppers as he did so.

Wolstencroft really wasn't such a bad name after all they both decided as they whirled around the Christmas tree at the front of the store. In fact, it was starting to sound better all the time now that they had found each other in this wonderful way.

     Wolstencroft the bear had never remembered feeling this happy before. Indeed, he felt so chock-full of joy that he thought he just might burst. He was going to a new home at last. And he knew that this little boy, who was called Sten, would be his very best friend forever.

     Then Sten gave him a hug so big that his tummy was squished. But, of course, Wolstencroft didn't care. Because no hug is too big for a teddy bear.
 
But finally, just before the dawn rose in the eastern sky, Rita had convinced him that Woolly was the best choice.

     "You're right," Wolstencroft said as he closed his eyes and prepared to sleep. "It's nice to be dignified, but not to be stuffy."

     And so it was that Wolstencroft became known as Woolly for short.

     "I bet someone will come along and buy you tomorrow," Rita predicted as she fetched a black felt pen from the stationery department and underneath Wolstencroft, wrote Woollyfor short.

     But Rita was wrong. It was she, and not Wolstencroft, who went to a new home the next day.

     Nobody bought Wolstencroft that day. Or the next day. Or the day after that.

     In fact, all through that entire year, which felt very long indeed to Wolstencroft, nobody took him home to love and to hug him. And by this time he longed to be hugged so badly that sometimes he thought he just couldn't stand it any longer. Because, of course, no hug is too big for a teddy bear.

     Soon it was almost Christmas time again. And the tinsel and the holly were decorating the drug store. And the shoppers were all very merry and wearing gaily colored scarves and mittens. But still no one bought Wolstencroft, who was feeling extra sad and lonely sitting there all by himself high above the Christmas cards and wrapping paper.

     It's my name he decided sadly, as a tear rolled down his furry cheek. I hate it. And so does everyone else. I wish I were called anything but Wolstencroft. Even though it's now Woolly for short.

 
They decided to help Wolstencroft find a new name.  "What about Adrian?" she suggested. "It's a lovely name, very dignified."     But Wolstencroft shook his head.

  "Well, what do you think of Bernard? It actually means brave as a bear."

   But Wolstencroft was not impressed.

     So Rita left the B's and began flipping through the pages of the book, reading out a name for each letter of the alphabet starting with C.  And here she stopped because the names beginning with X, Y and Z: Xavier, Yves and Zachary, were too difficult to pronounce. There was no sense in taking a name that was even harder to say than the one he already had.     But Wolstencroft didn't like any of the names she suggested. At least not for himself.

     "They're all fine names," he said, popping a piece of chocolate into his mouth then dabbing his mouth with a napkin. "But, they're just not me."

     Rita stayed lost in thought for a very long time, tapping her cheek with her finger. And it wasn't until the big clock behind the pharmacy counter struck ten that she finally spoke.

     "I think I have the answer," she said. "You could have a name that's easy to say and keep your name at the same time."

  "Woolly, Wolsten, Sten or Croft. Which one do you like best?"

     Wolstencroft thought very carefully, mulling over each name in his mind.  "I like Woolly best," she said. "It's so cuddly and friendly. And you are woolly, you have a lovely thick coat."     Wolstencroft looked uncertain.

     "You would still be Wolstencroft," Rita reminded him. "And that's a very dignified name indeed. Woolly would be a nice contrast."

     They talked it over for well into the night as this was a very important decision. There are very few things as important as one's name.

 
Then one day, shortly before Easter, three bunny rabbits were placed on the shelf beside him.  They all had very big ears and feet and long legs. All three were wearing woolen sweaters.

     Rita Rabbit wore a pink sweater. Roger Rabbit a green one. And Ronnie wore blue.
 Roger and Ronnie were twins, and Rita was their sister.

     "My you are a handsome bear," Rita told Wolstencroft after the store had closed for the night. "I'm surprised that no one has bought you and taken you home." "So am I," replied Wolstencroft and, although he tried very hard to stop it, a tear rolled down his furry cheek. "Well," he asked her, unable to stand the suspense any longer. "What do you think is wrong with me? Why doesn't anyone want to buy me?"     


"It must be your name," Rita answered.

     "My name!" exclaimed Wolstencroft. "Why, what's wrong with my name?"

     "Oh, there's nothing wrong with your name," Rita replied. "Wolstencroft is a wonderful name, but it's too long for some people to say. Not everyone can pronounce it properly."